Best April in 3 years. Corporate bookings drove the increase, Q2 corporate season is performing above target.
Discounting weekend food packages. Margin on this line dropped to 28% which is below your 40% target. The volume gain does not compensate.
Promoting corporate half-day packages. Margin is 54% and 6 clients asked for this in April but you had no packaged offer ready. Build one for May.
Food cost index. Wholesale poultry prices are up 8% since February. At current order volume this becomes significant by June if not adjusted for.
78% repeat rate is strong. 6 clients who booked in January have not returned. A check-in message to these 6 this week could recover 2–3 bookings.
May is historically 12% lower than April. Focus on locking in corporate June bookings now before the corporate calendar fills with competitor quotes.